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FastX: Red Carpet

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Snapchat and Universal wanted to partner with MediaNug to create a custom content piece on Snapchat's Discover page to highlight the Fast X red carpet premiere in Rome (the first ever movie premiere at the colosseum). MediaNug would have a place on the carpet to interview talent and capture footage of the premiere to then create a custom Story Ad piece within 24 hours. This piece would not only give Snapchatters an exclusive look at the Fast X premiere, but also a pathway to purchase tickets.


MediaNug wrote up interview questions for Universal's approval and then flew out to Rome for the premiere. The premiere was a success with the incredible Fast X cast answering our custom questions for the final piece. Within 24 hours, MediaNug's editing team turned around a final piece that was approved to run on Snapchat. Snapchatters will never miss a moment on the red carpet again!

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