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Glossier

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brief

Glossier tapped MediaNug to create engaging UGC (user-generated content) ads for their cult-favorite product, Futuredew. Tasked with producing authentic, trend-driven videos that would resonate with Glossier’s audience, MediaNug was up to the challenge!

solution

MediaNug took a hands-on approach by sourcing the right talent—beauty enthusiasts who embodied the brand’s aesthetic. Leveraging social media trends and consumer insights, MediaNug developed a series of videos that highlighted Futuredew’s dewy, glowing finish in a natural, relatable way. The result was a collection of high-performing, organic-style ads that seamlessly blended into users’ feeds while driving engagement and conversions for Glossier.

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