Snapchat and Paramount wanted to partner with MediaNug to create a custom content piece on Snapchat's Discover page to highlight the Mission: Impossible - Dead Reckoning Part One. What made this premiere extra special was that it was held in Rome on the Spanish Steps - a red carpet location first. The Spanish Steps played a role in one of the action sequences in the film, so Paramount wanted to bring the premiere back to that spot...and this premiere carried just as much action and fun! This custom Story Ad piece was created within 24 hours of the premiere and set live on Snapchat for users to get a BTS look of the premiere and also a chance to purchase tickets.

MediaNug worked with Paramount directly to write-up custom interview questions for the cast and then was flown out to Rome for the premiere. The red carpet was a success with the whole cast engaging with our custom questions and calling out to Snapchatters who would be watching the piece 24 hours later. Within those 24 hours, MediaNug's editing team turned around the final piece that was then uploaded for the Snap community to enjoy and purchase tickets. Ciao!